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In response to a lack of respect for our veterans after Vietnam, Scott began to dedicate his time to helping his fellow veterans. His work to build the New York Vietnam Veterans Memorial inspired Scott and Lin to create WeSalute (founded as Veterans Advantage) as a way of recognizing and saluting their service every day.
With the launch of its veterans’ membership card on Presidents Day, 2001, WeSalute established the first national military discount in America by partnering with Amtrak, the national passenger railroad. The first member enrolled from a nuclear submarine stationed in the Pacific, at 2:30AM.
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Military & Veterans Life
The Heritage of Veterans Advantage: Part 1, Scott Higgins' History of Patriotism
Veterans Advantage is the first program of its kind to deliver new service-related benefits to U.S. military veterans, active duty military, and National Guard & Reserve and their families. The program benefits are sponsored by top companies that
Military & Veterans Life
The Heritage of Veterans Advantage: Part 2, Early Veteran Advocacy
In 1978, Bobby Muller, who had recently founded Vietnam Veterans of America (VVA), approached Scott for emergency funds. The group lacked the financial resources to continue its work. Numerous requests had been turned down by Bobby’s list of potential benefactors. Without a moment’s hesitation, Scott began writing the checks that would help keep VVA going during those early years.
Military & Veterans Life
The Heritage of Veterans Advantage: Part 3, Building The New York Vietnam Veterans Memorial
Shortly after Scott Higgin's return from Vietnam, New York City Mayor Edward I. Koch, (a WWII veteran) asked him to volunteer to lead a Mayor’s Task Force on New York Vietnam Veterans. The Mayor's objective for the Task Force was to recommend to City Hall what could be done to right what the Mayor believed to be a terrible wrong—the failure to recognize and honor the men and women, in this case, the New Yorkers, who had served and sacrificed in the Vietnam War.
Military & Veterans Life
The Heritage of Veterans Advantage: Part 4, Dear America the Book and HBO Documentary
After successfully building the New York Vietnam Veterans Memorial, The New York Vietnam Veterans Commission wanted to further publicize all of the amazing letters they had received during their seThe Events that Shaped WeSalute (founded as Veterans Advantage), PBC
For a complete history of WeSalute (founded as Veterans Advantage), you can explore our Company Timeline for information on all of the events that have shaped us to become the Public Benefit Corporation we are today.