The Service

the service

The Service

The Service™ is the WeSalute (founded as Veterans Advantage) Community blog for those who serve, those who care, and those who want to connect to all things military

Scott

WeSalute Awards

Scott's View: Keeping the Dream Alive: MLK Day and the Veteran Community

Martin Luther King Jr. Day 2025 is this coming Monday, January 20. “MLK Day” is more than just a day off. It's a time for reflection, remembrance, and renewed commitment to the ideals that shaped a nation. While we celebrate the progress made in the fight for racial equality, it's crucial to remember that the journey is far from over. Dr. King's message of love, unity, and nonviolence continues to resonate deeply, especially within the veteran community.
 World War II veterans

Military & Veterans Life

Cover Story: With the Death of John Kinsel Sr., Only Two Navajo Code Talkers of World War II Are Still Alive

John Kinsel Sr., one of last remaining Navajo Code Talkers from World War II, passed away peacefully on October 19, 2024 at the age of 107. His life embodied the importance of the Navajo Code Talkers in U.S. military history. They transmitted messages during World War II based on the tribe's native Diné bizaad language in a code that Japanese cryptologists were unable to break.
Heroes Meet Heroes 2024

Military & Veterans Life

Cover Story: Heroes Meet Heroes 2024

On November 7, WeSalute held its fifth streaming of the “Heroes Meet Heroes” event, where military heroes meet Olympic heroes. Moderated by WeSalute co-founder and Chairman Scott Higgins, the annual conversation was started 12 years ago by WeSalute CEO Lin Higgins. It celebrates both the military and sports successes and similarities across two panel discussions. This year’s session was dedicated to Captain Paul “Bud” Bucha, a Medal of Honor recipient and longtime member of the WeSalute Advisory Board who passed away this year at the age of 80.
Scott Higgins

Discounts & Benefits

Scott’s View: Celebrating Our New Partnership with Carnival Cruise Line: A True Tribute to Military & Veteran Families

At WeSalute, we are deeply honored to announce our exciting new partnership with Carnival Cruise Line. As shared by Christine Duffy, President of Carnival Cruise Line, in an exclusive interview today, Carnival's commitment to honoring military families is ingrained in the company's DNA. This dedication starts at the very top—with Carnival itself being led by an executive who represents a proud military family.

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