About WeSalute
founded as Veterans Advantage PBC
Rewards for the Greater Military Community
Founded in 2000 by Vietnam Veteran Scott Higgins and his spouse, Lin, WeSalute (founded as Veterans Advantage PBC) creates new, exclusive benefits and discounts for you as an active duty, retired military, veteran, guard, reservist, or immediate family member. For over 25 years, WeSalute has issued a secure military ID, providing you with a safe way to redeem your military discounts.
We advocate for A Real Thank You® for your service from top retailers, travel industry leaders, and trusted service providers. As a member of our community, we honor you with savings through our WeSalute Marketplace and provide you with the support you need through our Military and Veteran Life resources, our Jobs & Career Networks, social media platforms, blog and customer support.
You can always get in touch with us at 866-838-2774.
From Our Member Community
Military & Veterans Life
VetFamily: Tyra Banks
Many know supermodel and television host Tyra Banks for her beauty, charm, and style, but few are aware she is part of a military family: her brother Devin served in the Air Force for more than 15 years and now works on Capitol Hill. Banks is said to consider the military a "personal family thing" and visited her older brother in Okinawa when he served.
Military & Veterans News
Scott’s View: Recognizing the 249 Years of Valor and Excellence of the United States Navy
This week we mark a momentous occasion in American history as we celebrate the 249th birthday of the United States Navy. On October 13th, 1775, just a few months after the U.S. Army was born, the Continental Congress authorized the creation of our second military branch - a naval force, laying the foundation for what would become the most powerful navy in the world.
Discounts & Benefits
Scott’s View: Celebrating Our New Partnership with Carnival Cruise Line: A True Tribute to Military & Veteran Families
At WeSalute, we are deeply honored to announce our exciting new partnership with Carnival Cruise Line. As shared by Christine Duffy, President of Carnival Cruise Line, in an exclusive interview today, Carnival's commitment to honoring military families is ingrained in the company's DNA. This dedication starts at the very top—with Carnival itself being led by an executive who represents a proud military family.
WeSalute Awards
VetFamily: Christine Duffy
It is impressive to find a President of a major travel company who is not only personally passionate about supporting the military and their families, but also embeds that value into the heart of their global brand. Christine Duffy does just that at Carnival Cruise Line. The leader of the world's largest cruise company comes from a strong military family and her son served in the Army.Empowering you with deeper respect, recognition and rewards.
Respect.
Your personal information will always be safe.
We respect your rights to privacy and will always protect your identity when you redeem our discounts. Our secure military ID means you don’t have to show sensitive documents to get a military discount when you redeem with your WeSalute+ Card.
Recognition.
Your sacrifices deserve to be honored.
We increase public recognition of those who have served and their families through the WeSalute Community & Awards. Through our advocacy we promote and honor your contributions to protecting our freedoms.
Rewards.
You protect our country, we protect your wallet.
We create deeper discounts and benefits that extend A Real Thank You™ to America's Military, Veterans, and their families. Our exclusive savings from leading travel providers and your favorite name-brand retailers are easy to redeem year-round, with no blackout dates.