About WeSalute
founded as Veterans Advantage PBC
Rewards for the Greater Military Community
Founded in 2000 by Vietnam Veteran Scott Higgins and his spouse, Lin, WeSalute (founded as Veterans Advantage PBC) creates new, exclusive benefits and discounts for you as an active duty, retired military, veteran, guard, reservist, or immediate family member. For over 25 years, WeSalute has issued a secure military ID, providing you with a safe way to redeem your military discounts.
We advocate for A Real Thank You® for your service from top retailers, travel industry leaders, and trusted service providers. As a member of our community, we honor you with savings through our WeSalute Marketplace and provide you with the support you need through our Military and Veteran Life resources, our Jobs & Career Networks, social media platforms, blog and customer support.
You can always get in touch with us at 866-838-2774.
From Our Member Community
Discounts & Benefits
Beyond the Basics: How WeSalute's Exclusive Partners Deliver Substantial Savings
At WeSalute, we believe that "A Real Thank You" for your service should include benefits you genuinely can't find anywhere else. That's why we're so proud of our exclusive partnerships — relationships we've cultivated over decades to bring you significant, unique savings as a testament to your service. These aren't just minor deductions; they are substantial discounts designed to make a real difference in your budget.
Discounts & Benefits
Veterans Day 2025 Deals, Discounts, & Freebies - Part II
Every year, businesses band together to support active U.S. military, veterans, and their loved ones on Veterans Day. With November 11th around the corner, WeSalute has provided details on Veterans Day deals, discounts, and freebies available at stores and retailers nationwide.
Discounts & Benefits
Veterans Day 2025: Food Freebies for Veterans and Active Duty Personnel - Part I
Veterans Day is coming! And businesses across the country are announcing ways to honor and support active U.S. military, veterans, and their loved ones on Veterans Day. Publishing the WeSalute Directory of “Veterans Day Deals, Discounts, & Freebies” has become a popular annual tradition.
Discounts & Benefits
Real Savings. No Hassle: How WeSalute Can Boost Your Budget Annually
As an active-duty service member, veteran, or military family will attest, every dollar saved matters. At WeSalute, we are dedicated to ensuring you get the most out of the benefits you've earned. Our mission is to provide "A Real Thank You" that translates into tangible financial savings in your everyday life. You might be surprised just how much those savings can add up over a year.
Empowering you with deeper respect, recognition, and rewards.
Respect.
Your personal information will always be safe.
We respect your rights to privacy and will always protect your identity when you redeem our discounts. Our secure military ID means you don’t have to show sensitive documents to get a military discount when you redeem with your WeSalute+ Card.
Recognition.
Your sacrifices deserve to be honored.
We increase public recognition of those who have served and their families through the WeSalute Community & Awards. Through our advocacy we promote and honor your contributions to protecting our freedoms.
Rewards.
You protect our country, we protect your wallet.
We create deeper discounts and benefits that extend A Real Thank You™ to America's Military, Veterans, and their families. Our exclusive savings from leading travel providers and your favorite name-brand retailers are easy to redeem year-round, with no blackout dates.