About WeSalute
founded as Veterans Advantage PBC
Rewards for the Greater Military Community
Founded in 2000 by Vietnam Veteran Scott Higgins and his spouse, Lin, WeSalute (founded as Veterans Advantage PBC) creates new, exclusive benefits and discounts for you as an active duty, retired military, veteran, guard, reservist, or immediate family member. For over 25 years, WeSalute has issued a secure military ID, providing you with a safe way to redeem your military discounts.
We advocate for A Real Thank You® for your service from top retailers, travel industry leaders, and trusted service providers. As a member of our community, we honor you with savings through our WeSalute Marketplace and provide you with the support you need through our Military and Veteran Life resources, our Jobs & Career Networks, social media platforms, blog and customer support.
You can always get in touch with us at 866-838-2774.
From Our Member Community
WeSalute Awards
Scott's View: Keeping the Dream Alive: MLK Day and the Veteran Community
Martin Luther King Jr. Day 2025 is this coming Monday, January 20. “MLK Day” is more than just a day off. It's a time for reflection, remembrance, and renewed commitment to the ideals that shaped a nation. While we celebrate the progress made in the fight for racial equality, it's crucial to remember that the journey is far from over. Dr. King's message of love, unity, and nonviolence continues to resonate deeply, especially within the veteran community.
Military & Veterans Life
VetFamily: Blake Lively
Popular actress Blake Lively is best known for her TV and film roles in “Sisterhood of the Traveling Pants” and “Gossip Girl.” While it’s widely known that she comes from a Hollywood family, she also has ties to the military. Her father, Ernie Lively, served in the Marine Corps in Vietnam before shifting to acting and coaching.
Discounts & Benefits
Scott's View: New Year's Resolutions for Veterans: Maximizing WeSalute Benefits in 2025
It's a new year, and that means new resolutions! Whether you're aiming to save more, travel further, or prioritize your health, WeSalute has been here to help you achieve your goals for over two decades. And we're still here for you today!
Military & Veterans Life
Cover Story: 2025 New Year's Resolutions
Happy New Year! As we embark on a fresh year, many of us are eager to set new goals and embrace new experiences. WeSalute is here to help you make the most of 2025, with this buyer’s guide to exclusive perks and benefits to enhance your lifestyle.Empowering you with deeper respect, recognition and rewards.
Respect.
Your personal information will always be safe.
We respect your rights to privacy and will always protect your identity when you redeem our discounts. Our secure military ID means you don’t have to show sensitive documents to get a military discount when you redeem with your WeSalute+ Card.
Recognition.
Your sacrifices deserve to be honored.
We increase public recognition of those who have served and their families through the WeSalute Community & Awards. Through our advocacy we promote and honor your contributions to protecting our freedoms.
Rewards.
You protect our country, we protect your wallet.
We create deeper discounts and benefits that extend A Real Thank You™ to America's Military, Veterans, and their families. Our exclusive savings from leading travel providers and your favorite name-brand retailers are easy to redeem year-round, with no blackout dates.