WeSalute (founded as Veterans Advantage) Awards
Awarding members of our armed forces and veterans who inspire us with their top leadership, major achievements, community service and other ways they continue to give back to our country.
Recognizing Our Veterans with WeSalute (founded as Veterans Advantage) Awards for Outstanding Service & Achievement
At WeSalute (founded as Veterans Advantage), we are lucky enough to speak with current or former servicemembers every day. We recognize that many of these individuals have shown selfless service to country or exceptional bravery during combat. We call them our heroes, but they humbly tell us that anyone would do what they did. But, in many ways, anyone who steps up to serve to protect our freedoms and our country is our hero.
WeSalute (founded as Veterans Advantage) recognizes many of these selfless, brave individuals that continue to be our heroes whether they remain in the military or after service in their civilian lives. We seek to honor them for their outstanding contributions to our society, their major leadership roles in our military, and for top achievements in their chosen profession.
Our WeSalute (founded as Veterans Advantage) Awards recognize as TopRank the members of our armed forces who have committed their lives and attained the highest ranks of leadership in service to our country.
We award veterans who have accomplished the top achievements within their chosen profession as TopVets or Celebvets for those in the media, entertainment or sports industries.
HeroVet is awarded to veterans who, after having served, continue their public service by giving back to their communities or by making outstanding contributions to our society.
VetFamily highlights those men and women of high achievement in the public or private sector, whose family member is a veteran or active duty serviceperson.
We hope you are as inspired by their stories as we are.
Discounts & Benefits
Honoring the Ultimate Sacrifice: A Memorial Day Reflection
Memorial Day serves as our nation’s most solemn reminder of the true cost of freedom. This coming Monday, we pause to honor the brave men and women who paid the ultimate sacrifice in service to our country. It is a time for reflection, gratitude, and a renewed commitment to the families left behind and the veterans who continue to carry the burden of their service.
Discounts & Benefits
WeSalute Review: The Great Outdoors Gear & Adventure Travel Guide
Equip yourself for nature's best with exclusive military savings on apparel, accessories, accommodations, and peace of mind. Whether you are planning a challenging hike through Palo Duro Canyon, a fishing trip at Montauk State Park, or a weekend camping trip with the family, the right gear and the perfect basecamp is the difference between a great story and a long day.
Discounts & Benefits
Real Savings. No Hassle: How WeSalute Can Boost Your Budget Annually
As an active-duty service member, veteran, or military family will attest, every dollar saved matters. At WeSalute, we are dedicated to ensuring you get the most out of the benefits you've earned. Our mission is to provide "A Real Thank You" that translates into tangible financial savings in your everyday life. You might be surprised just how much those savings can add up over a year.
Discounts & Benefits
National Military Appreciation Month & Memorial Day Military Discounts 2026
National Military Appreciation Month is officially here! Throughout May 2026, top brands across the country are showing their support with incredible deals and special discounts for service members, veterans, and their families. We’ll be updating this guide with new opportunities all month long, so be sure to check back frequently!
"Respect. Recognition. Rewards." for Our Military & Veterans
Our Co-founder and CEO, Scott Higgins, founded WeSalute (founded as Veterans Advantage) with the mission of recognizing Vietnam Veterans who had never received the support and respect they deserved for the sacrifices they made to serve America. Many of our Awards recipients are Vietnam Vets, and honoring them is a cause near and dear to Scott's heart.