WeSalute (founded as Veterans Advantage) Awards
Awarding members of our armed forces and veterans who inspire us with their top leadership, major achievements, community service and other ways they continue to give back to our country.
Recognizing Our Veterans with WeSalute (founded as Veterans Advantage) Awards for Outstanding Service & Achievement
At WeSalute (founded as Veterans Advantage), we are lucky enough to speak with current or former servicemembers every day. We recognize that many of these individuals have shown selfless service to country or exceptional bravery during combat. We call them our heroes, but they humbly tell us that anyone would do what they did. But, in many ways, anyone who steps up to serve to protect our freedoms and our country is our hero.
WeSalute (founded as Veterans Advantage) recognizes many of these selfless, brave individuals that continue to be our heroes whether they remain in the military or after service in their civilian lives. We seek to honor them for their outstanding contributions to our society, their major leadership roles in our military, and for top achievements in their chosen profession.
Our WeSalute (founded as Veterans Advantage) Awards recognize as TopRank the members of our armed forces who have committed their lives and attained the highest ranks of leadership in service to our country.
We award veterans who have accomplished the top achievements within their chosen profession as TopVets or Celebvets for those in the media, entertainment or sports industries.
HeroVet is awarded to veterans who, after having served, continue their public service by giving back to their communities or by making outstanding contributions to our society.
VetFamily highlights those men and women of high achievement in the public or private sector, whose family member is a veteran or active duty serviceperson.
We hope you are as inspired by their stories as we are.
WeSalute Awards
Scott's View: Keeping the Dream Alive: MLK Day and the Veteran Community
Martin Luther King Jr. Day 2025 is this coming Monday, January 20. “MLK Day” is more than just a day off. It's a time for reflection, remembrance, and renewed commitment to the ideals that shaped a nation. While we celebrate the progress made in the fight for racial equality, it's crucial to remember that the journey is far from over. Dr. King's message of love, unity, and nonviolence continues to resonate deeply, especially within the veteran community.
Military & Veterans Life
VetFamily: Blake Lively
Popular actress Blake Lively is best known for her TV and film roles in “Sisterhood of the Traveling Pants” and “Gossip Girl.” While it’s widely known that she comes from a Hollywood family, she also has ties to the military. Her father, Ernie Lively, served in the Marine Corps in Vietnam before shifting to acting and coaching.
Discounts & Benefits
Scott's View: New Year's Resolutions for Veterans: Maximizing WeSalute Benefits in 2025
It's a new year, and that means new resolutions! Whether you're aiming to save more, travel further, or prioritize your health, WeSalute has been here to help you achieve your goals for over two decades. And we're still here for you today!
Military & Veterans Life
Cover Story: 2025 New Year's Resolutions
Happy New Year! As we embark on a fresh year, many of us are eager to set new goals and embrace new experiences. WeSalute is here to help you make the most of 2025, with this buyer’s guide to exclusive perks and benefits to enhance your lifestyle.Giving Veterans the Respect, Recognition, and Rewards they Deserve!
Our Co-founder and CEO, Scott Higgins, founded WeSalute (founded as Veterans Advantage) with the mission of recognizing Vietnam Veterans who had never received the support and respect they deserved for the sacrifices they made to serve America. Many of our Awards recipients are Vietnam Vets, and honoring them is a cause near and dear to Scott's heart.