The Service

the service

The Service

The Service™ is the WeSalute (founded as Veterans Advantage) Community blog for those who serve, those who care, and those who want to connect to all things military

Heroes Meet Heroes 2024

Military & Veterans Life

Cover Story: Heroes Meet Heroes 2024

On November 7, WeSalute held its fifth streaming of the “Heroes Meet Heroes” event, where military heroes meet Olympic heroes. Moderated by WeSalute co-founder and Chairman Scott Higgins, the annual conversation was started 12 years ago by WeSalute CEO Lin Higgins. It celebrates both the military and sports successes and similarities across two panel discussions. This year’s session was dedicated to Captain Paul “Bud” Bucha, a Medal of Honor recipient and longtime member of the WeSalute Advisory Board who passed away this year at the age of 80.
Retired Army Maj. Larry Moores addresses the audience at the Silver Star Ceremony.

Military & Veterans Life

Cover Story: “Black Hawk Down” Comes Back into Perspective Over 30 Years Later

In the storied annals of military history, there are tales that transcend time, serving as reminders of the indomitable spirit and unwavering courage of those who wear the uniform. One such narrative unfolded in the streets of Mogadishu, Somalia, where Retired U.S. Army Maj. Larry Moores etched his name into the annals of valor, culminating in a long-overdue recognition with the Silver Star Medal. 
founder

Military & Veterans Life

Cover Story: How & Why WeSalute Was Founded 25 Years Ago

WeSalute founders Scott and Lin Higgins have spent a lifetime in the military community, from Scott’s combat service in Vietnam and the service of Lin’s father in WWII, to serving families and veterans through the creation of memorials and parades as part of charitable and government initiatives. It was this lifetime of service that led them to establish WeSalute, originally founded as Veterans Advantage, and to continue giving back.

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