Under Armour

Since 1996, Under Armour has been driven to inspire its athletes, fulfilling its mission that “makes athletes better.” Designed to empower human performance, Under Armour's innovative products and experiences are engineered to make athletes better.

And to show its appreciation for those who served and their families, Under Armour has created special collections - such as the UA Freedom line - and offers tailored for military personnel, including military discounts.

Under Armour and WeSalute partnered in 2025 to extend these offers and products to WeSalute’s military and veteran community.