Advocacy

WeSalute (founded as Veterans Advantage) is a long-time advocate for better benefits to recognize and thank our members who have served our military from our coalition partners.  

We advocate for “A Real Thank You” that is there for you every day of the year, in addition to Veterans Day. We work hard to create new benefits that are easy to redeem with the WeSalute+ Card and are extended to the family members who also served and sacrificed alongside their loved ones. We are often successful in advocating for WeSalute (founded as Veterans Advantage) discounts to be combinable with general sale promotions and our partners’ loyalty points and include special perks like free shipping.

With our coalition partners, we also regularly support important pro-veteran legislation, veterans privacy, sponsor veteran community events, generate awareness around relevant current events issues, and give away free WeSalute+ Cards to wounded veterans and their caregivers, student veterans, and Medal of Honor recipients & their spouses.