WeSalute Adds Verizon Marketer to its Board of Advisors

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Dr. David M. Caruth brings nearly two decades of retail and telecommunications experience to WeSalute

SAN ANTONIO, Texas, June 13, 2024 /PRNewswire-PRWeb/ -- WeSalute announced it has added David M. Caruth, PhD, a veteran marketer at Verizon, to its WeSalute Board of Advisors.

Dr. Caruth is a former Pennsylvania Army National guardsman and 18-year veteran of Verizon. At Verizon, he serves as Senior Manager-Marketing, Strategy & Planning, where he develops national strategic acquisition plans. In addition, he is the Global Head of Operations of VALOR, Verizon's Military Employee Resource Group.

"David possesses years of experience in identifying and forging successful military marketing partnerships," said Scott Higgins, Co-CEO and Founder of WeSalute, a U.S. Army Vietnam War veteran. "As a fellow Army Veteran, I'm thrilled to welcome David aboard our team as we continue to grow our mission to thank those who serve and their family members with greater recognition, respect and rewards."

"I am honored to join the WeSalute Board of Advisors," said Dr. Caruth. "I have always been impressed with WeSalute's mission, growth and culture during the company's years as Veterans Advantage. The WeSalute Team's professionalism, marketing and technology expertise, driven by their deep commitment to caring for our active-duty military, veterans, and their families, is a solid cornerstone for an exciting future."

WeSalute delivers a higher level of care for our nation's veterans and their families with hundreds of savings benefits and other special offers created by WeSalute together with top national brand partners and leading travel providers. Once verified as eligible by WeSalute, members get a personalized WeSalute+ Card to redeem military offers at retail locations nationwide, by phone with brand partners and its own live VIP Support Team, or online in the WeSalute Marketplace at http://www.WeSalute.com/marketplace.

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