Cabela's

Cabela’s was founded by Richard N. Cabela and Jim Cabela in 1961 and is now a subsidiary company of Bass Pro Shops. Now Cabela’s owner and Bass Pro Shops founder, Johnny Morris, has a strong affinity for the armed forces and their families. His lifelong respect and gratitude to servicemen and women was strongly shaped by his father, John A. Morris, a decorated World War II veteran who proudly served his country in the Battle of the Bulge.

Cabela’s also supports a number of programs and partnerships that are for veterans. A few key initiatives include:

• Cabela’s creates employment opportunities for veterans and has recruited thousands of armed services veterans to their workforce.
• Cabela’s donates to veterans service organizations, such as the USO, and encourages customers to join in these efforts.
• "Fishing Dreams for Veterans", a series of special fishing tournaments for disabled veterans, is hosted by Bass Pro Shops the parent company of Cabela’s to help recovering veterans connect with nature.
• Cabela’s puts together care packages for Special Forces units in an initiative supported by their employees.