In January 1948, Louis Rosenstock founded DEVIL-DOG® Dungarees, which were said to be “Tough as a Marine!” as a result of their strength and durability. Having proudly served as a member of the United States Army from 1917 to 1918, Louis chose the name DEVIL-DOG® in honor of the Marines and all the armed forces that fought so bravely for our country.
In July of 2019, DEVIL-DOG® Dungarees was reborn as a men's denim and lifestyle brand with the sole purpose of making casual, comfortable clothing that fits great, lasts long, and is designed with a high perceived value in mind.
DEVIL-DOG® Dungarees is a WeSalute military verification services partner for checking its customer’s eligibility for its military discounts and offers, beginning in 2024.